JADHAB S/S 2022 COLLECTION
Celebrating freedom, youth, self-expression and raw summer sensuality with a collection of timeless basics and inclusive cuts. Each item is embroidered or printed in elegant Arabic. جذب, Jadhab meaning — to lure, attract or be drawn together by gravity. Reaching beyond monochrome mindsets, the JADHAB collection offers a fresh take on modern apparel, where Berlin street style meets the colours of spring.
Spring/Summer 2022
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White Unisex T-Shirt
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- €30,00 EUR
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- €30,00 EUR
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Fine-Knit Beanie
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- €20,00 EUR
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- €20,00 EUR
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Relaxed Fit Black Hoodie
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- €60,00 EUR
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- €60,00 EUR
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Relaxed Fit Pink Hoodie
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- €60,00 EUR
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- €60,00 EUR
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Unisex Globe T-Shirt
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- €30,00 EUR
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- €30,00 EUR
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Unisex T-Shirt Black
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- €30,00 EUR
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- €30,00 EUR
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Knit Socks White
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- €20,00 EUR
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- €20,00 EUR
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Knit Socks Black
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- €20,00 EUR
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- €20,00 EUR
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Proceeds on all products donated to support the Arab community in Berlin.
Inclusive basics. Designed for all.
A LOVE POEM TO BERLIN
A city where German, Arabic and Turkish mix under the pulse of music, and colour, sexual identity and gender blend in harmony - they are more than models, they are people with stories to tell…
100% OF PROCEEDS DONATED
The JADHAB collection is limited to three exclusive editions of 100 pieces each. All proceeds are donated to Berlin’s Arab creative community.
WELCOME TO LURE BERLIN’S OFFICIAL WEBSITE
LURE BERLIN is the studios branch of Lure Media — a Berlin based creative agency and storytelling production studio. We believe in a fluid, inclusive and sustainable future. We drive change through our unique video series, events, fashion and new media work, by blurring the lines between marketing and traditional storytelling, and through creative collaborations with the people shaping our global identities.